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are or what language you learn to speak; the process is the same。 He felt that as children learn to 
speak; they mastered two basic sets of rules about language and its use。 These are: 

。 Phrase–structure rules that tell us how to bine words and phrases into sentences 
。 Transformational rules that tell us how to make questions; negations; and other sentences 
from declarative statements。 
Cognitive Theories posit that language and thought are intermixed; throughout the cognitive 
developmental process; and that language is reflective of the changing thought of the child; as he or 
she matures。 This implies that in order to understand a child’s progress through the process of 
language development; you must first understand the course of a child’s cognitive developmental 
process。 This construct was advocated by Piaget; in his position that language development is 
dependent on cognitive development。 Central to the cognitive theories of language acquisition are 
the premises that: 

。 Humans are born with limited capacity for information processing 
。 Language acquisition places high demand on that capacity 
。 Children learn and acquire language by listening; associating; attending; and remembering 
word orders and meanings of words in conversations 
155 


PSYCHOLOGY AND LIFE 

FUNCTIONAL FIXEDNESS 

An example you might use is the “two…strings” problem。 In this problem; a person is placed in a 
room。 There are two strings hanging from the ceiling。 The strings are far enough apart that you 
cannot hold onto one string and reach the other one while it is hanging straight down。 Even if you 
grab one string and pull it toward the other string as far as you can; the other string is just barely 
out of reach。 In the corner of the room is a table with a screwdriver on it。 Your task is to hold onto 
both strings at the same time。 To solve the problem; you must recognize that the screwdriver can be 
tied to the bottom of the other string and used as a pendulum weight。 Then you can swing that 
string back and forth。 While it is swinging; you can now grab the other string; pull it toward the 
swinging string and grab it when it swings toward you。 Functional fixedness often prevents people 
from seeing how to properly use the screwdriver。 (Note: Some problems are much easier to solve if 

you can visually represent the problem。 This is one of those problems。 Students tend to have a much 
easier time of it if they can see the situations represented in a drawing or photograph。) 

BIOGRAPHICAL PROFILES 

Wolfgang K。hler (1887–1967) 

K。hler was born in Estonia; grew up in northern Germany; and received his formal education at the 
University of Berlin; obtaining his doctorate in 1909。 K。hler trained under both Carl Stumpf and the 
eminent physicist; Max Planck。 While a postdoctoral research fellow at the University of Frankfurt; 
K。hler served as a research participant for Max Wertheimer in studies of the phi illusion。 This 
experience stimulated K。hler’s interest in such perceptual phenomena。 With Werthiemer and 
another Frankfurt colleague; Kurt Koffka; he sparked the Gestalt movement in psychology。 While 
stationed on Tenerife Island in the Canaries during World War I; K。hler conducted a classic 

program of research on insight learning in apes。 In 1925; The Mentality of Apes was published and 
became a monumental contribution to Gestalt literature。 In response to growing Nazism in Europe; 
K。hler immigrated to the United States; assuming a position at Swarthmore College in 1935。 During 
his American tenure; K。hler received many awards and citations from scientific associations; 
including presidency of the American Psychological Association in 1959。 

Herbert Simon (b。 1916) 

Herbert Simon is a modern Renaissance man。 He is a creative and influential economist; 
psychologist; political scientist; sociologist; puter scientist; and philosopher。 Simon is best 
known as the winner of the Nobel Prize in Economics in 1978。 Simon departed from then classic 
economic theory by describing how modern businesses; in an increasingly plex world that 
contains more relevant information than they can use; reach decisions that do not maximize profits 
but merely seek to reach satisfactory goals。 

Simon has been a member of Carnegie…Mellon University’s psychology department since 1949。 He 
is the author or co…author of more than a dozen books on problem solving; models of thought; 
discovery; organizations; public administration; and automation。 Simon’s father; an electrical 
engineer; and mother; an acplished pianist; taught him that curiosity is the beginning of all 
science and is to be encouraged in all areas。 If there was a question or phenomenon the Simons 
failed to understand; they immediately set out to find the answers and reasons。 

Simon applied the same rigorous methodology to his college major; political science; and to other 
social science pursuits employed in the “hard” sciences。 As a result; his insight was demonstrated 
to a variety of college participants; and led to his receiving his Ph。D。 from the University of Chicago 
in 1943 despite his being involved in numerous academic and work projects。 

156 


CHAPTER 9: COGNITIVE PROCESSES 

His major professional life divides into two periods。 In the first; from 1947 to 1958; he focused on 
decisions; particularly in organizations。 This is Simon’s work that is best known in economics; 
political science; and sociology。 Since 1958; Simon’s major interest shifted to human problem 
solving and artificial intelligence。 Much of his work; done in collaboration with Allen Newell; is 
best known in psychology and puter science。 Simon demonstrated how psychological 
phenomena such as intelligent decision making could be simulated by modem high…speed 
puters。 These mechanical information processors could be programmed to play a winning 
game of chess or to produce their own programs to solve a problem。 

One of the programs he developed; now known as the General Problem Solver (GPS); involves a 
strategy that many expert human problem solvers use。 Called subgoal analysis; this strategy 
involves two processes that follow each other in repeated cycles。 The first is to determine 
appropriate subgoals and select a promising one for further exploration。 An example of a subgoal 
in this course is to earn a desirable midterm grade。 The second GPS process is to identify any 
difference between a subgoal and the current situation and then eliminate or reduce this difference。 
If you are not currently headed toward the grade you want; your puter—mental or 
mechanical—runs through strategies for changing conditions to achieve that subgoal。 If the initial 
subgoal cannot be achieved; the cycle continues with different; perhaps initially smaller; subgoals。 
Setting subgoals and reducing discrepancies is the heuristic by which GPS approximates the 
systematic progress of efficient human problem solving。 

157 


PSYCHOLOGY AND LIFE 

TIMELINE 

Year Event 
1925 Wolfgang K。hler published The Mentality of Apes; documenting his studies of 
insight learning principles。 
19391945 
World War II was fought。 
1945 Karl Duncker published On Problem Solving; a summary of his research and 
thinking on problem solving and impediments to effective problem solving。 
19501953 
The Korean War was fought。 
1956 Allen Newell and Herbert Simon published The Logic Theory Machine: A plex 
Information; Processing System。 
1959 Donald Broadbent published Perception and munication; outlining a new and 
important theory of attention。 
1963 John F。 Kennedy was assassinated。 
1972 J。 Bransford and J。 Franks published the results of an experiment showing that 
people use schemas in recalling information。 
1972 Allen Newell and Herbert Simon published Human Problem Solving; summarizing 
the cognitive model of problem solving in humans。 
1973 Amos Tversky and Daniel Kahneman published “On the Psychology of 
Prediction”; a paper outlining the means by which people make decisions and 
describing some of the notable errors in decision making。 
1973 W。 Chase and Herbert Simon published The Mind’s Eye in Chess; stimulating 
interest in understanding expert systems。 
1974 The Vietnam War ended。 
1976 U。 Neisser published Cognition and Reality; one of the earlier texts to set forth 
clearly the principles of cognitive psychology。 
1978 E。 Rosch published Principles of Categorization; a summary of her work on concept 
formation showing that people base some forms of psychological inferences on 
naturally occurring concepts。 
1980 Ronald Reagan was elected President of the United States of America。 
1982 R。 Shepherd and L。 Cooper published Mental Images and Their Transformations; a 
summary of the kinds of mental manipulations involved in imagining。 

158 


CHAPTER 9: COGNITIVE PROCESSES 

SUGGESTIONS FOR FURTHER READINGS 

Clark; H。 (1996)。 Using Language。 Cambridge: Cambridge University Press。 Suggests that language is 
a joint action carried out by two or more people acting in concert with each other。 Clark sets 
language in a social context and argues that language is more than just the sum of a speaker and 
a separate listener。 

Gabrieti; J。 D。 E。 (1998)。 Cognitive Neuroscience of Human Memory。 Annual Review of Psychology; 49; 
87–115。 Summarizes current knowledge on long…term memory processes and discusses memory 
in terms of neural networks that support specific mnemonic processes。 Research from 
neurophysiological studies is used to explain the memory functioning in normal individuals 
and in individuals with several forms of memory impairment。 

Gazzaniga; M。 (1995)。 The Cognitive Neurosciences。 Cambridge: MIT Press。 An important work that 
helps define the rapidly emerging field of cognitive neuroscience。 Contains the views and ideas 
of many leaders in the field。 

Kosslyn; S。 M。; & Koenig; O。 (1992)。 Chapter 2: putation in the Brain。 In Wet Mind: The New 
Cognitive Neuroscience; pp。 17–51。 A wonderful volume that marries the fields of cognitive and 
neuropsychology in a concise and readable format。 

McLeod; P。; Plunkett; K。; & Rolls; E。 (1998)。 Introduction to Connectionist Modeling of Cognitive 
Processes。 New York: Oxford University Press。 Introduces students to the connectionist model of 
cognitive processes。 Provides custom software; “Learn;” that allows students to create their own 
models。 (“Learn” runs on both PC and Mac systems。) 

McNeil; D。 (1987)。 Psycholinguistics: A New Approach。 New York: Harper & Row。 A short but 
plete look at the relationship between linguistics and psychology。 Extended coverage of 
linguistic relativity as well as gesture and sign language。 

Posner; M。 (1989)。 Foundations of Cognitive Science。 Cambridge: MIT Press。 A thorough reference on 
the field of cognitive science; with contributions from leading researchers。 

Premack; D。 (1986)。 Gavagai! The Future History of the Ape Language Controversy。 Cambridge: MIT 
Press。 A personal look by one of the leading figures in primate munication into the major 
issues surrounding the ape language controversy。 

Reed; S。 (1997)。 Cognition: Theory and Applications (

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