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social forces 

363 


PSYCHOLOGY AND LIFE 

C。 The Psychology of Genocide and War 
1。 Ervin Staub suggests that this set of cultural and psychological forces 
makes campaigns of terror possible: 
a) The starting point is often severely difficult life conditions; 
such as depression and political upheaval 

b) Under conditions of difficulty; people intensify the ordinary 
impulse to define in…groups and out…groups; creating 
scapegoats 

c) Because the scapegoat group is blamed for society’s ills; it 
bees easy to justify violence against them 

d) The violence against the scapegoat group begins to justify 
itself…; stopping the violence would mean admitting that the 
violence had been wrong to begin with 

2。 Concepts and Images of the Enemy 
a) When scapegoating does not lead to genocide; it may still 
lead to the creation of enemies 

b) Dehumanization; casting out…groups as animals; also helps 
create images of the enemy 

c) Why Will People Go to War? 

(i) In modern times; countries rarely go to war with the 
goal of domination or conquest。 Rather; they e 
to believe that they are protecting interests that are 
important to their survival and identity 
D。 Peace Psychology 
1。 The Peace Psychology Division of the American Psychological 
Association works to promote peace in the world 
2。 Forms of Leadership and Government 
a) Early psychologists focused on understanding the nature of 
the authoritarian personality behind the fascist mentality; 
the effects of propaganda and persuasive munication; 
and the impact of group atmosphere and leadership styles 
on group members that developed during WW II 

b) Leaders and authorities exert considerable power on group 
behavior and on other people 

c) Kurt Lewin investigated group dynamics; the ways in which 
leaders directly influenced their followers and the ways in 
which group processes changed the behavior of individuals 

(i) Leadership styles 
(a) Autocratic leaders: made all decisions and work 
assignments; but did not participate in group 
activities 
(b) Democratic leaders: encouraged and assisted 
group decision…making and planning 
364 


CHAPTER 18: SOCIAL PSYCHOLOGY; SOCIETY; AND CULTURE 

(c) Laissez…faire leaders: allowed plete freedom; 
with little leader participation 
(ii) Results 
(a) Autocratic leaders group members were 
characterized by high levels of aggression and 
greater hostility; were more demanding of 
attention; were more likely to destroy their own 
property; and displayed more scapegoating 
behavior 
(b) Democratic leaders group members worked the 
most steadily and were most efficient; showed 
highest levels of interest; motivation; and 
originality; discontent was likely to be expressed 
openly; and group loyalty increased 
(c) Laissez…faire leaders group members were the 
least efficient; did the least amount of work of 
poorest quality; and goofed off 
3。 Fostering Contact to Facilitate Conflict Resolution 
a) The main approach of resolving conflict is the same one 
described for healing other types of prejudices。 People must 
be brought together in cooperative settings that can foster 
mutual trust and shared goals 

b) Interactive problem solving promises privacy and 
confidentiality; as well as open analytic discussions。 It also 
encourages appropriate expectations 

365 


PSYCHOLOGY AND LIFE 

DISCUSSION QUESTIONS 

1。 Ask your class how they think that they would have behaved if they were participants in 
the Milgram studies。 Most students will respond that there is no way that they would 
have shocked the helpless learner。 Explain to them that if they persist in believing this; 
they have missed a crucial lesson of social psychology: that “good” people are often no 
different from “bad” people。 The people are the same; it is the situation that is different。 
Destructive behavior often results when normal people find themselves in powerful 
situations。 The situation causes behavior; not the internal characteristics of the 
individual。 The good members of your class cannot realistically expect that they would 
behave differently in bad situations。 
2。 Have members of your class give examples of situations in which they felt pressure to 
behave in ways that they felt inappropriate。 How did they resolve the situation? What 
can be done to make nonconformity and disobedience a viable behavioral option? Are 
answers to this question likely to involve situational or dispositional changes? Why? 
3。 Discuss how aggression on television; in movies; and in other media influences 
aggression in real life。 What should; or could; be done about this well…established 
relationship? Is censorship a viable response? Why or why not? What about self…
censorship? Discuss how students can use this knowledge to reduce the likelihood that 
they themselves will be aggressive。 
4。 Discuss manipulation that might lead to increased altruism in society as a whole。 Simply; 
what could be done to make our world more helpful? Are dispositional or situational 
manipulates likely to produce more significant change? Why? Which type of 
manipulation would be easier to implement? 
5。 Discuss the promise that social psychology and psychology in general hold for 
improving our world。 One tremendous contribution of social psychology has been to 
demonstrate that we do not need to change every single individual person。 Situational 
changes can be made that affect all of the people that enter them。 This offers society a 
cost…effective tool for addressing social problems。 To what problems does the class feel 
that social psychology has the most to offer? Why? 
6。 You might ask students to voluntarily discuss if they have ever been discriminated 
against or treated in some other prejudiced manner。 Often; those who engage in 
discrimination do not care to think through the effects their behaviors have on the 
individuals against whom they are discriminating。 By having students talk about their 
first…hand experiences of receiving such treatment; it can often help sensitize other 
students to the impact of prejudice and discrimination。 Racial; ethnic; and sexual 
discrimination all take a heavy toll on their victims。 As part of this discussion; you might 
ask those who are sharing their experiences to discuss the emotional impact and the 
effects on their self…image that resulted from their experiences。 
366 


CHAPTER 18: SOCIAL PSYCHOLOGY; SOCIETY; AND CULTURE 

SUPPLEMENTAL LECTURE MATERIAL 

Prejudice 

Prejudice between people is often one consequence of normative processes occurring within 
groups。 Many groups exhibit an ethnocentric attitude that postulates: “My group; right or wrong; 
your group; rarely right and probably wrong until proven otherwise。” Group membership gives 
us security; status; a basis for reality testing; and much more that we need for both survival and 
the flowering of the human spirit。 Alternatively; being identified as a member of a certain group 
can also bring us insecurity; loss of self…esteem; and a precarious existence if others with power 
choose to label our group as inferior。 The consequences of prejudice take many forms; but 
mon to all of them is a less humane reaction to other people and a diversion of psychological 
energy from creative to destructive directions。 

Prejudice may be defined as a cluster of learned beliefs; attitudes; and values held by one person 
about others that: 

。 Is formed on the basis of inplete information 
。 Is relatively immune to contradictory information 
。 Makes a categorical assignment of individuals to certain classes or groups that are 
(typically) negatively valued 
Prejudice is the internal state or psychological set to react in a biased way toward members of 
certain groups。 Discrimination is the constellation of behaviors that prejudice may give rise to。 

petency knowledge es from observing the consequences of your actions; what you 
achieve; and how your abilities; skills; and talents are realized。 Legitimacy knowledge es 
from a variety of cultural sources by which your important group memberships…religious; racial; 
ethnic; sexual; age group; and others…are recognized as acceptable and worthwhile。 Denial of the 
legitimacy of one’s significant group identification can isolate the individual from those who 
control desired social and material reinforcers within a culture。 In addition; the reasons given to 
justify rejection of the group and the personal feelings of helplessness that result from arbitrary 
discrimination can have a negative impact on performance; lowering even petency…based 
esteem。 

Our self…image and esteem depend on many variables。 These inputs can be summarized as 
ing from two sources: 

。 The individual’s appraisal of personal worth derived from social and physical 
feedback about his or her petency 
。 Cultural feedback about the legitimacy of the person’s primary reference groups 
To the extent one accepts and is dependent on the values of the reward structure of a cultural 
group that denies the legitimacy of one’s own subgroup; one’s self…esteem is likely to suffer。 
Legitimacy is often denied not through hostile; obvious acts of discrimination; but in subtle 
patterns of prejudice that simply ignore one’s existence。 

Once you adopt the derogatory stereotype about yourself as a valid indicator of your lack of 
worth; you may want to dissociate yourself from the despised group; to “pass” on your own via a 
name change; nose job; hair straightening; or other alteration of your appearance; as well as by 
changing your friends and maybe even rejecting your family。 Such a prejudice…induced reaction 
is one of the most insidious effects of prejudice。 It turns the individual not only against his or her 
own group; but against the “self’ as well。 

367 


PSYCHOLOGY AND LIFE 

Categorical rejection of the individual because of perceived membership in some unaccepted 
group is a general phenomenon of prejudice。 When you were a child; did friends of your parents 
or even relatives ignore your presence after they said the usual; “My; how you have grown”? As 
an adult; have you ever done likewise to aged people; ignored them as persons because they are 
members of an out…group? Have you ever treated a person who was performing a service for 
you as if he or she was nothing more than a machine? 

A Demonstration of Prejudice 

One of the most effective demonstrations of how easily prejudiced attitudes may be formed; 
and how arbitrary and illogical they can be; came from a third…grade class in Riceville; Iowa。 
The teacher; Jane Elliott; wanted to provide her students from this all…white; rural munity 
with the experience of prejudice and discrimination in order to draw from it the implications 
of its seductive appeal and devastating consequences。 She devised a remarkable experiment; 
more pelling than many done by professional psychologists。 

One day; blue…eyed Ms。 Elliott announced to her class of 9…year…olds that brown…eyed people 
were more intelligent and better people than those with blue eyes。 The blue…eyed children; 
although the majority; were simply told t

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