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心理学与生活-第94章

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although the majority; were simply told that they were inferior and that the brown…eyed 
children should therefore be the “ruling class。” Guidelines were laid down so the inferior 
group would “keep their place” in the new social order。 They were to sit at the back of the 
room; stay at the end of the line; use paper cups (instead of the drinking fountains); and so 
on。 The “superior” students received extra privileges; such as extra recess time for work well 
done。 

Within minutes the blue…eyed children began to do more poorly on their lessons and became 
depressed; sullen; and angry。 They described themselves as “sad;” “bad;” “stupid;” “dull;” 
“awful;” “hard;” “mean。” One boy said he felt like a “vegetable。” Of the brown…eyed 
superiors; the teacher reported; “What had been marvelously cooperative; thoughtful 
children became nasty; vicious; discriminating little third…graders 。 。 。 it was ghastly。” 

To show how arbitrary and irrational prejudice and its rationalizations are; on the next school 
day the teacher told the class that she had erred; that it was really the blue…eyed children who 
were superior and the brown…eyed ones who were inferior。 The brown…eyed children now 
switched from their previously “happy;” “good;” “sweet;” “nice” self…labels to derogatory 
ones similar to those used the day before by the blue…eyed。 Their academic performance 
deteriorated; while that of the new ruling class improved。 Old friendship patterns between 
children dissolved and were replaced with hostility。 The children reacted with relief and 
delight at the end; when they were “debriefed” and learned that none of them was “inferior” 
to others (Elliott; 1977)。 

This experiment; recorded in the film Eye of the Storm; has been repeated with other classes and 
even adult groups with the same results。 In each case the assumption of power by one group over 
another based on supposed superiority has led to discriminatory behavior; disruption in the 
social structure; loss of self…esteem; change in performance by the “inferior” members in 
accordance with their ascribed status; and justification by the superiors for the pattern of 
discrimination sanctioned by the “system。” 

368 


CHAPTER 18: SOCIAL PSYCHOLOGY; SOCIETY; AND CULTURE 

Suggestions for Reducing Racism 

The difference between prejudice and racism (broadly defined) is a difference between 
individuals and systems。 While prejudice is carried in the minds and actions of individuals; 
racism is perpetuated across generations by laws and treaties; group norms; and customs。 It is 
carried by newspapers; textbooks; and other munication media。 

A prevailing racist ideology in a culture constantly provides the “informational” support and 
social endorsement for discrimination despite personal evidence of its invalidity and injustice。 
Such ideas bee unquestioned assumptions that are seen not as biased opinions of distorted 
values but as self…evident truths。 They are a major contributor to racial differences in the quality 
of employment; housing; schooling; health care; and nutrition。 They also contribute to crime and 
violence and; in other cultures and other times; have led to “holy wars。” 

Overt Racism 

Under the banner of the “white man’s burden;” colonialists exploited the resources of black 
Africa。 Native Americans were deprived of their land; liberty; and ecological niche in the United 
States by newly arrived European immigrants whose desires for wealth; homesteads; and new 
frontiers were in conflict with the “menace of the red savages。” The “yellow peril” was another 
journalistic fiction; used to set people’s thinking against Americans of Asian ancestry。 After their 
usefulness was over as laborers on the railroads; in the mines; and other manual jobs; the press 
and labor groups mounted campaigns to deport the Chinese; and to deprive both Chinese and 
Japanese immigrants of the rights and privileges of American citizenship。 Over 100;000 Japanese 
Americans were put into concentration camps in the Western states during World War II。 Their 
property was sold at small return; and millions of dollars were held by the government and used 
by American bankers for 30 years without interest。 Nothing parable was done to those of 
German or Italian ancestry; America’s other two enemies during that same war。 

When a group bees the target of prejudice and discrimination; it is socially segregated; 
preventing normal interchange and blocking or destroying channels of munication。 This 
isolation; in turn; allows rumors and stereotypes to go unchecked; fantasies to surface and grow; 
and the “strangeness” of the group; real and fancied; to increase over time。 The isolation of 
Native Americans on reservations and the racially segregated housing patterns in our cities 
increase the alienation between groups and prevent both reality checks and causal interaction。 

Covert Racism 

The public opinion poll is one way of assessing the extent of racism in a society。 If you can 
believe what people say; there is a decreasing amount of negative stereotyping and adverse 
attitudes of whites toward African Americans in the United States。 Americans seem to be 
changing their attitudes about racial integration。 

Are overt expressions of prejudice diminishing or merely being suppressed? Measures of covert 
racial prejudice use content analysis of public media to discern if the same old attitudes are still 
there; but under wraps。 One study deserves to be highlighted for the subtle form of covert racism 
it reveals; so subtle that you have probably been exposed to it and never realized its impact on 
your thinking。 

A blind psychology professor; Raymond Rainville; found that while listening to live broadcasts 
of professional football games he was able to identify the race of the players although it was 
never mentioned。 Rainville reasoned that the white announcers were municating messages 

369 


PSYCHOLOGY AND LIFE 

about basic racial differences; perhaps at an unconscious level。 Transcripts of the televised 
mentaries of sixteen NFL games were analyzed according to a variety of content categories。 
The researchers pared descriptions of an African American and a white player of the same 
position who had parable performance statistics; such as running backs O。 J。 Simpson and 
Larry Csonka。 Players were designated as “Smith” or “Jones;” and names of teams; teammates; 
and cities were disguised。 Three independent raters were able to identify each player correctly as 
African American or white on 1 of 25 rating categories; 

All differences found were favorable to whites and unfavorable to African Americans。 Whites 
were significantly more often: 

。 Recipients of sympathy; positive focus; and play…related praise 
。 Described as executors of aggression 
。 Credited with positive cognitive and physical attributes。 
African Americans were more often described as: 

。 Being the recipients of aggression 
。 Having a negative; nonprofessional record; such as problems in college or with the 
police (Rainville & McCormick; 1977) 
All of these players were exceptional athletes; yet the white players were described as active 
causal agents on the field and the African American players as passive objects moved by external 
forces。 

Reducing Racism 

Once established; prejudice and racism are relatively resistant to extinction because of the several 
needs they may serve for the individuals and the group; and the many conditions that may 
encourage and maintain existing attitudes。 Although progress has been made in reducing 
prejudice and racism; a tremendous amount of progress remains to be acplished。 

Here are some techniques we can use to reduce racism: 

。 Change actions: Research has shown that contact between antagonistic groups can 
promote better intergroup relations and lessen existing hostilities。 Mere exposure; 
however; does not help and is more likely to intensify existing attitudes。 Changes as a 
result of contact are most likely to occur when the contact is rewarding rather than 
thwarting; when a mutual interest or goal is served; when status is equal; and when the 
participants perceive that the contact was the result of their own choice。 
。 Change the rules and the reinforcements: Although “righteousness cannot be legislated;” a 
new law or regulation provides a new system of rewards and punishments and can 
thereby create a new social norm that then bees a powerful influence on individuals 
to conform to the new pattern。 The same results may be achieved by more informal 
agreements to change “ground rules。” 
。 Change the self…image of victims of prejudice: Young people who are targets of prejudice may 
be “inoculated” against its crippling psychological effects and thus be helped to develop 
and demonstrate their real potentials if they establish a sense of pride in their origins; 
history; and group identity。 The “Black is beautiful” slogan represents an effective 

instance of this approach; as do “Gray Power” and “Gay Pride。” 

。 Change petitive encounters to cooperative ones: Environments that foster interpersonal 
petition are often breeding grounds for envy; jealousy; hostility; and self…derogation。 
370 


CHAPTER 18: SOCIAL PSYCHOLOGY; SOCIETY; AND CULTURE 

By creating conditions in which students must depend on one another for learning 
required material; teachers can help overe some interracial conflicts that exist in 
traditional classrooms。 When every member’s contribution is equally valuable; students 
feel like partners rather than petitors; and those in desegregated settings can discover 
the advantages of sharing knowledge and friendship with “equal and interdependent” 
peers…regardless of race; creed; or sex。 

In…Groups; Out…Groups; and Groupthink 

The groupthink hypothesis proposes that members of small cohesive units have a tendency to 
maintain esprit de corps through the unconscious development of shared illusions and related 
norms。 These norms subsequently interfere with the group’s critical thinking and reality testing 
(Janis; 1972)。 The groupthink phenomenon offers an exemplar of the in…group/out…group; us…
against…them scenario。 It is an annoying phenomenon at best; and a dangerous one at worst。 
Consider the philosophies of a small group; caught up in the illusion of its own invulnerability; 
its excluding any ideas from outside the group; and controlled by leadership tactics that subtly 
sanction members who dare to suggest alternative courses of action or raise critical issues。 The 
guiding premise of groupthink is; “If our leader and everyone else in our group decides that it is 
okay; the plan is bound to succeed。 Even if it is quite risky; luck will be on our side。” (Janis; 1972; 
in Frost; Mitchell; & Nord; 1982; p。 350)。 

Groupthink is the epitome of the “my…mind…is…made…up; don’t…confuse…me…with…facts” mentality。 
This mentality is carefully guarded by all members of the group。 This collective behavior tends to 
surface in times of crisis and effectively closes off input from any source outside the group。 
Reli

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