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Mayfield。 Applies the research process to both theoretical and practical problems。 

Evans; R。 I。 (1980)。 The Making of Social Psychology。 New York: Gardner Press。 Interviews with some of the 
more influential figures in social psychology; including Philip Zimbardo; Albert Bandura; Stanley 
Milgram; and Gordon Allport。 

Hergenhahn; B。 R。 (1997)。 An Introduction to the History of Psychology; 3rd Edition。 Belmont; CA: Wadsworth 
Publishing。 A very thorough undergraduate text on the history of psychology; including its roots in 
classical thought and philosophy。 

Psychological Review; 101 (2); Special Issue: The Centennial Issue of the Psychological Review。 American 
Psychological Association; 1994。 Contains reprints of the most influential articles ever to appear in 
Psychological Review。 It is an invaluable archival document for all psychologists。 

Scarborough; E。; & Forumoto; L。 (1987)。 Untold Lives: The First Generation of Women Psychologists。 New York: 
Columbia University Press。 A pelling portrayal of the lives and contributions of early women 
psychologists。 

Schwartz; S。 (1986)。 Classic Studies in Psychology。 Palo Alto; CA: Mayfield。 Presentation of fifteen of the most 
significant studies in psychology in condensed but clear summaries。 

Van Doren; C。 (1991)。 A History of Knowledge。 The Pivotal Events; People; and Achievements of World History。 
New York: Ballantine Books。 An excellent review of the important ideas; events; and people throughout 
history; written by an ex…editor of Encyclopedia Britannica。 

DISCOVERING PSYCHOLOGY 

PROGRAM 1: PAST; PRESENT; AND PROMISE 
Overview 

An introduction to and an overview of psychology; touching on a range of issues from the origins of 
psychology as a science to psychopathology; from the biochemistry of the brain to applied research。 

Key Issues 

Public versus private behavior; the nature of prejudice; the P300 brain wave; the biology of racism; 
molecular versus molar levels of analysis; and the origins of psychology。 

Archival Demonstrations 

Demonstration of a client with Multiple Personality Disorder。
Candid Camera clip demonstrating the difference between public and private behavior。


Archival Interviews 

Emanuel Donchin examines the relationship between P300 brain waves and surprise。
Robert Rosenthal discusses body language。


New Interviews 

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PSYCHOLOGY AND LIFE 

Christine Ijima Hall considers the nature of prejudice。 

FILMS AND VIDEOS 

Career Encounters in Psychology (1991)。 American Psychological Association; 30 minutes 

Several psychologists from diverse subfields discuss their work and careers。 

Landmarks in Psychology 

Highlights the contributions of Freud; Jung; Adler; Pavlov; Sullivan; Homey; Maslow; Watson; and 

Skinner。 Using historical narrative and case study dramatizations; the interpersonal; behavioral; 

humanistic; and existential approaches to psychology are explored。 

CASE STUDY LECTURE LAUNCHER 

Case Study Lecture Enhancers originally appeared in Psychology and Life; 13th Edition as openings for 
each chapter。 They were subsequently omitted from the 14th edition to save space。 The best of them are 
included here; because both instructors and students expressed an interest in using them again。 This 
material is ideal for starting a lecture or for use as a major transition within a lecture。 

As the runners lined up to start the 1986 NCAA 10;000…meter championship; Kathy O。 was the odds…on 
favorite。 She had broken high school track records in three distances and recently set a new American 
collegiate record for the 10;000…meter race。 Her parents; who were always supportive fans; watched from the 
sidelines。 Kathy got off to a slow start; but was only a few paces behind the leaders。 Her fans knew she 
could soon catch up。 However; this time Kathy did not bolt to the lead as she had done before。 Instead; she 
veered away from the other runners。 Without breaking her stride; she ran off the track; scaled a 7…foot fence; 
raced down a side street; and jumped off a 50…foot bridge。 Ten minutes later; her coach found her on the 
concrete flood plain of the White River。 She had two broken ribs; a punctured lung; and was paralyzed from 
the waist down。 Not only would she never run again; she might never walk again。 

What happened to Kathy? Why did she quit the race and nearly self…destruct? As a star athlete and 
premedical student on the Dean’s list; she had everything going for her。 She had been valedictorian of her 
high school class。 Teachers and coaches described her as sweet; sensible; diligent; courteous; and religious。 
Nobody understood her behavior。 It did not make sense。 Kathy’s father thought the tragedy “had something 
to do with the pressure that is put on young people to succeed。” Teammates felt the pressure may have e 
from within Kathy herself “She was a perfectionist;” said one of them。 Determined to excel at everything; 
Kathy had studied relentlessly; even during team workouts。 

How did Kathy explain her actions? She told an interviewer that she was overe by the terrifying fear of 
failure as she began falling behind in the race。 “All of a sudden 。。。 I just felt like something snapped inside of 
me。” She felt angry and persecuted。 These negative reactions were new to Kathy; and made her feel as if she 
were someone else。 “I just wanted to run away;” she recalled。 “I don’t see how I climbed that fence。。。。 I just 
don’t feel like that person was me。 I know that sounds strange; but I was just out of control。。。。 I was 
watching everything that was happening and I couldn’t stop” (UPI; 12/22/86)。 

The case of Kathy O。 raises fascinating questions for psychology。 Personality; social; and developmental 
psychologists might ask how athletic ability; intelligence; parental support; petition; motivation to 
achieve; and personality traits bined to make Kathy a superstar in the first place。 Clinical psychologists 
would want to know why something snapped in Kathy at this race; why feelings of anger were so foreign to 
her; and why she felt persecuted。 Those who study the nature of consciousness would try to understand 
Kathy’s perception that she was outside of herself; unable to stop her flight toward death。 Health 
psychologists and those who work in the area of sports psychology might try to identify signs of stress and 
clues in earlier behaviors that could have signaled an impending breakdown。 Psychologists who 
emphasize the biological basis of behavior might consider the role of brain and hormonal factors in her 

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CHAPTER 1: THE SCIENCE OF PSYCHOLOGY IN YOUR LIFE 

sudden; abnormal reaction。 Are there any circumstances under which you might quit as Kathy O。 did? 

We may never pletely understand what motivated Kathy’s behavior; but psychology provides the 
tools—research methods—and the scaffolding—theories about the causes of behavior—for exploring basic 
questions about who we are and why we think; feel; and act as we do。 Psychologists are challenged to make 
sense of cases such as this one that violate ordinary conceptions about human nature。 Their motivation is 
not only intellectual curiosity; but also a desire to discover how to help people in ways that might prevent 
such tragedies in the future。 

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PSYCHOLOGY AND LIFE 


CHAPTER 2 
Research Methods in Psychology 

LEARNING OBJECTIVES 

On pletion of this chapter; students should be able to: 

1。 Explain why the empirical study of psychology is important 
2。 Describe the theory behind and the benefits of the scientific method 
3。 Understand the importance of the scientific method to psychology 
4。 Elaborate on the role of control and bias in psychological research 
5。 Understand the importance of determinism to psychology in particular and science in general 
6。 Explain how psychologists attempt to eliminate alternative explanations through the use of control 
procedures 
7。 Understand the concept of correlation and its use in psychology 
8。 Explain why correlation does not imply causation 
9。 Appreciate how the approach taken by psychologists can be applied to aspects of students’ lives 
outside the classroom 
CHAPTER OUTLINE 

I。 The Context of Discovery 
A。 The goal of this chapter is to improve students’ critical thinking skills by teaching them how to ask 
the right questions and how to evaluate answers about causes; consequences; and correlates of 
psychological phenomena。 Ultimately; this chapter should make your students wiser; more skeptical 
consumers of psychological information specifically and all information generally。 
1。 The initial phase of research is observation; during which beliefs; information; 
and general knowledge suggest a new way of thinking about a phenomenon 
2。 Some research questions originate from direct observation; while others stem 
from “great unanswered questions” that have been passed down through 
history 
3。 A theory is an organized set of concepts that explains a phenomenon or set of 
phenomena 
4。 Determinism rests at the core of psychology。 Determinism is the belief that all 
events; whether physical; mental; or behavioral; are the result of; or determined 
by; specific causal factors。 Because of determinism; all behavior and mental 
processes must follow lawful patterns。 Psychologists attempt to reveal these 
lawful patterns in psychological principles。 
5。 A hypothesis is a tentative; testable prediction about the relationship between 
causes and consequences; or about how two or more variables are related。 
Research psychologists test hypotheses。 
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CHAPTER 2: RESEARCH METHODS IN PSYCHOLOGY 

6。 The scientific method demands that psychological researchers have an open; 
critical; skeptical mind。 This open…mindedness makes conclusions 
provisional; subject to modifications by subsequent findings; and makes 
researchers open to new and controversial ideas。 
7。 Within experimental psychology; when evidence collected through quality 
research conflicts with the opinions or ideas of experts; the evidence; or data; 
wins 
8。 Public verifiability is fundamental to psychology。 Secrecy is forbidden; and 
psychologists must have the opportunity to inspect; criticize; replicate; or 
disprove the data and methods of other researchers。 
II。The Context of Justification: Safeguards for Objectivity 
A。 The scientific method is a set of procedures for gathering and interpreting evidence in ways that 
help ensure that psychological research generates valid; reliable conclusions by minimizing sources 
of error 
B。 Psychology is considered a science to the extent that it follows the scientific method 
C。 Observer bias is an error due to the personal motives and expectations of the viewer。 Personal 
biases of observers act as filters through which some things are noticed as relevant and significant; 
while others are ignored as irrelevant and unimportant。 
D。 The Remedy for Observer Bias: Standardization 
1。 Standardization means using uniform procedures in all phases of the research 
process。 All participants should experience exactly the same procedure; and 
other researchers should be able to replicate the proced

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