mba十日读-第35章
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Germane; Gayton E。 (Stanford)。 The Executive Course。
Reading; Mass。: Addison…Wesley Publishing; 1987;
pp。367…70 (linkages)。
Montana; Patrick; and Bruce Charnov。 Management。 New
Yord: Barron's 1987; p。97 (Alice)。
Paley; Norton。 Manager's Guide to petitive Marketing
Strategies。 New York: American Management Association;
1989; p。6 (P&G Bounce)。
Pascale; Richard T。; and E。 Tatum Christiansen。 〃Honda
(A); (B);〃 Cases 9…384…049; 050; copyrightó 1983 by the
President and Fellows of Harvard College; all rights
reserved (two versions of Honda)。
Porter; Michael E。 petitive Strategy: Techniques for
Analyzing Industries and petitors。 New Your: The Free
Press;1980; pp。39; 75…82 (signaling)。
Quinn; James Brian。 〃Strategic Change: Logical
Incrementalism。〃 Sloan Management Review; MIT; Fall 1978;
pp。 7…22。
Romm; Joseph; J。 〃The Gospel According to Sun Tzu。〃
Forbes; December 9; 1991; p。162。〃The World's Billionaires。〃 Forbes; July 22; 1991;
pp。138…139 (Sony rivalry)。
Case Sources:
Darden Graduate School of Business
Educational Materials Service
University of Virginia; Box 6550
Charlottesville; VA 22906…6550
Attn: Ann Morris; Director
804…924…3009; FAX 804…924…4859
Harvard Business School Case Services
Harvard Business Review
Publishing Division
Boston; MA 02163
617…495…6117